Clarity, direction, and momentum through mentoring
Whether you’re building a personal brand or growing a business, your visibility and authority matters.
Many founders, CEOs, and thought leaders are doing incredible work. Yet, their online presence doesn’t reflect the depth of their expertise.
Your reputation may be strong in your industry, but when people search for ideas, insights, or leadership in your space, you’re not the person they find.
If that’s a feeling you know all too well, this is exactly where my mentoring programmes can make a difference.
Through group mentoring, you’ll learn how search works, how authority is built online, and how to build the skills needed to grow your personal brand or business.
These programmes are designed to give you the knowledge, structure, and accountability needed to strengthen your digital visibility and authority.
Why SEO matters for leaders, entrepreneurs and creators
Search surfaces and online platforms are the primary ways people discover brands and expertise today.
When someone searches for insights, advice, or thought leadership in your industry, search engines and AI systems decide which voices appear first.
Understanding how they interpret authority, expertise, and credibility allows you to take a much more intentional approach to your digital presence.
Instead of hoping your brand or expertise gets discovered, you learn how to make it visible and discoverable by design.
Group mentoring programmes
I offer two structured group mentoring programmes designed for leaders who want to take control of their visibility and authority online.
Each programme runs over eight weeks and combines live mentoring sessions, practical exercises, and group discussions to give you the structure, support, and accountability needed to make real progress.
Offering two dedicated tracks, you’ll learn how search works, how authority is built, and how to apply these branding and visibility principles to your personal brand or business.
The personal brand accelerator
Designed for founders, CEOs, consultants, and thought leaders who want to strengthen their personal brand authority online.
Your personal brand is often one of the most powerful drivers of influence and visibility in today’s digital landscape.
This mentoring programme shows you how to build a branding and visibility strategy around your personal expertise so that your insights, ideas, and voice are more discoverable and you’re seen as a leader in your field.
In this mentoring programme, you’ll learn to…
- Understand how search engines evaluate expertise and authority
- Position your personal brand online
- Identify the topics and content that support your authority
- Strengthen your digital footprint and brand signals
- Build a strategy that helps your ideas become discoverable
The business brand SEO accelerator
Designed for founders, CEOs, and brand leaders who want to strengthen the online visibility and authority of their business.
As search continues to evolve, from traditional engines to AI-driven discovery, having an aligned SEO strategy will help your brand stay discoverable and competitive.
This programme shows you how to use SEO to strengthen your brand. You’ll learn how to build a strategy that enhances your brand visibility, credibility, and market positioning.
In this mentoring programme, you’ll learn to…
- Understand how SEO supports brand visibility and positioning
- Identify the signals that strengthen brand authority in search
- Strengthen your marketing activity with a clear search strategy
- Build a stronger, more consistent digital presence for your business
- Develop a long-term, future-ready approach to search visibility
- Weekly group mentoring sessions
- Structured learning
- Practical exercises and implementation guidance
- Opportunities to ask questions and get direct feedback
- Accountability and support from other cohort members
Why group mentoring works
Group mentoring offers a dedicated space for leaders to step back, think more strategically, and learn alongside others facing similar challenges and goals.
In these group mentoring programmes, you’ll apply core branding and visibility skills to your own business or personal brand. What makes mentoring so powerful is the opportunity to receive direct mentor feedback and shared insights from other members.
This combination of structured learning, expert-led accountability, and community helps ideas turn into action.
Meet your mentor
I’m Silvia Martin Palacio, an independent consultant, certified mentor, and the founder of Trebole.
With more than a decade of experience across SEO, marketing, and digital strategy, I help brands and leaders strengthen their visibility, authority, and positioning online.
Over the years, I’ve worked with businesses, founders, and marketing teams to connect search, branding, and strategy, turning their expertise into long-term visibility and growth. I’ve also mentored through programmes led by Santander, Women in Tech SEO, and WYK Digital.
Through mentoring, my goal is to help you understand how visibility and authority are built today so you can take control of your personal or business brand with clarity and confidence.
Take control
of your visibility and authority
If you’re interested in learning how to leverage search to build your business or personal brand with intention, register your interest in joining the next cohort.
What is SEO group mentoring?
SEO group mentoring involves structured programmes where you’ll learn how to use SEO to strengthen your business or personal brand alongside a small group of founders, CEOs, and brand leaders. These group mentoring programmes are led by Silvia Martin Palacio, an independent SEO consultant with over a decade of hands-on experience.
How long are the group mentoring programmes?
Each group mentoring programme runs for 8 weeks. During the 8 weeks, you’ll have a series of expert-led mentoring sessions where you’ll learn key concepts, apply them to your own brand, and build your skills and knowledge.
How do I know if group mentoring is right for me?
Group mentoring is a good fit if you’re a founder, CEO, or brand leader who wants to take a more intentional approach to your search visibility and better understand how SEO can support your personal or business branding.
It’s particularly valuable if you already have strong expertise or a growing brand but feel like your current online presence doesn’t fully reflect that.
How can I get the most benefit out of group mentoring?
You’ll get the most benefit by actively engaging with the group mentoring programme. Mentees who attend sessions, apply the concepts to their own brand, ask questions along the way are the ones who perform best.
I’ve designed these programmes to be practical so the more you implement what you learn and participate in discussions, the more progress you’ll make in strengthening your visibility and authority.
Where do the mentoring sessions ta ke place?
All group mentoring sessions will be delivered online, making it easy to join from anywhere.
Each session is live and interactive, giving you the chance to ask questions, take part in conversations, and learn alongside other cohort members in real time. We’ll also record sessions so you can watch them back in your own time.