About me:
Silvia Martin Palacio
I’m an independent marketing consultant and the founder of Trebole.
Since 2013, I’ve been helping businesses strengthen their visibility in search and build an online presence that reflects the authority they’ve worked hard to earn.
My work sits at the intersection of SEO, branding, and strategy where I combine technical expertise with brand-led search optimisation to help brands become more visible, credible, and competitive wherever their customers are searching.
Today, I work closely with founders, business leaders, and marketing teams who want to grow their online presence to enhance their reputation, credibility, and long-term growth.
My journey so far
My career in SEO started in 2013 when I moved to London and began working in-house as an SEO strategist in the travel industry.
But my experience goes far beyond SEO.
Before moving to the UK, I completed a Master’s degree in Marketing at PPA Business School in Paris. Here, I studied my course entirely in French all while combining work and study through a professional placement programme. This Master’s degree fuelled my passion for marketing. It’s also shaped the way I approach digital marketing today, seeing organic search as a core part of the wider business and brand strategy.
Over the years, I’ve worked both in-house and agency-side across a wide range of industries, developing strategies that connect marketing, brand positioning, and search visibility.
In 2020, I founded Trebole, my independent SEO consultancy, to work more closely with businesses and leaders on their marketing goals. Through Trebole, I focus on the strategic, technical, and brand-led elements of marketing that drive meaningful, long-term impact.
A search partner with an International perspective
I grew up in Spain and have loved to travel for as long as I’ve known. My passion for travel has led me to live and work in five different countries: Spain, Canada, France, China, and now, the United Kingdom.
Now happily settled in London with my family, I still travel regularly whether that’s visiting friends and family in Spain, exploring new (and old) places, or speaking at international conferences.
My love for travel also shapes the way I work. It’s given me a deeper understanding of different markets, audiences, and search behaviours and why visibility needs to be approached thoughtfully across languages and regions.
As someone who speaks several languages (Spanish, French, and English), I particularly enjoy working on international SEO projects and helping businesses that operate across markets or who want to expand globally.
How I work with clients
Many of the businesses I work with already have marketing teams and content in place. What they often need is clearer direction and the right blend of strategic thinking and technical expertise to make sure their efforts translate into meaningful brand visibility and authority.
I work alongside your team as a strategic partner, helping you prioritise the right actions, guide implementation, and connect your marketing, brand, and search activity into one aligned approach.
With a strong marketing background and over a decade of experience across in-house, agency, consultancy, and mentoring roles, I’m uniquely positioned to help your team bring digital marketing and personal branding together to build a presence that’s visible, credible, and made to last.
- Judge at the UK, European, and Global Search Awards
- Guest on SEO podcasts and webinars
- Contributor to the OnCrawl blog
- Being a Women in Tech SEO mentor from 2023 to 2025
- Speaker and panellist at industry-leading events including brightonSEO
Mentoring, speaking, and sharing everything I know
Alongside my consultancy work at Trebole, I love having the opportunity to help others grow their skills, confidence, and strategic thinking. This is something that I regularly do through mentoring and speaking engagements.
I’m a certified mentor and since 2021 I’ve mentored through programmes including Santander, Women in Tech SEO, and WYK Digital. Whether it’s empowering the next generation of digital talent and helping mentees navigate career growth or mentoring entrepreneurs and leaders and helping them build their leadership, business, and marketing skills, I love having the chance to support people through 1:1 and group mentoring.
I’m also a regular speaker and contributor within the industry. You can often find me sharing insights on SEO, personal branding, visibility, entrepreneurship, business skills, and mentoring.
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